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  #1  
Old 05-27-2008, 01:51 PM
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Default How Are You Using Your Own Landers?

when you use your own lander:

how big are you making the window?
how big are you making the offer window?
what target are you using to link to the offer window - _blank, _self, etc..
are you using javascript or just plain html?

i would like feedback from everyone including coach.

thanks,

- lucas
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  #2  
Old 05-27-2008, 11:02 PM
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my most successful campaigns are using my own landers with 1 click to get to offer.

landers are very simple html pages. no seo bullshit or google happy pages, just a simple lander.
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Old 05-27-2008, 11:58 PM
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harry,

what target do you use in your anchor tag? in other words, how are you opening your "offer" window, as opposed to your lander.

thanks,

- lucas
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Old 05-28-2008, 04:16 AM
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not sure what you mean..

I have real basic landers. flash aint cash. try to look less spammy but have a big click here button that then takes punter to the offer page.
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Old 05-28-2008, 12:32 PM
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no harry,

i don't mean the design. i mean..ok..let's say you are using mediatraffic. you've selected the creative option for your window and say it opens at 750X550..ok..so when your lander opens the user clicks on the button that says "yes, i wanna buy some flowers you've convinced me", and le't also assume the user is browsing with firefox. what kinda of anchor tag do you use to open that new window? do you just use regular <a href=offerpage.html> with no target? with firefox that would open the new page in the same window and the user may have to scroll to see the offer in it's entirety. depending on which frame option you've selected in mediatraffic that window will not have scrolls, or a toolbar either. i've been playing with a bunch of different target and javascript options to make the experience more seamless and easy for the user. one option i've played with is using javascript to close my window then open a new full frame window with the offer page once the punter has clicked my link. i dunno, maybe i'm overthinking this. my landers are simple, i'm just concerned with the frame experience.

- lucas
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Old 05-28-2008, 01:01 PM
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hmmm.. I love you lucas but you think too much.

I hadn't thought of that but you're probably right. My thinking is that anyone who sees one of my landers thinks its a page of the website they are navigating on, so they will probably open the page in full anyway. Thats why your url targetting needs to be so laser targetted.

but I'm still testing a lot. due to my successes so far I'm dropping $1,000 in the next few days and I'm trying some weird shit so I'll let you know how it goes.
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Old 05-28-2008, 01:10 PM
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lucas,

I am in the same boat as you. What I am trying to do is use a creative. If I have say a 500x500 creative and the user clicks on it, it opens the page within the 500x500 browser. So, I am trying some javascript to open the window to full height and 800 pixels wide.

I sent you a pm with some help in javascript so I can pass the variables along.
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Old 05-28-2008, 02:50 PM
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You don't really need your own landing pages here. You can just use direct to the offer. Most pages will fit in the window...

I will use a landing page if the network is hassling me about rotating offers though. I find the best ones are about 450x450 and you can get a design guy to make up a nice image that says "CLICK HERE" now to proceed. (remember there's no qs bullshit so you can pretty much make your landing page an image if you wanted).
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Old 05-28-2008, 02:58 PM
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I guess my thought (along the lines of the weight loss campaign I am trying) is that some of the landers are just order forms without much presell. Granted some are nice, but others are not. I was thinking of popping a nice 500x500 graphic like "Lose 10 pound in 10 days, click here for free bottle" so at least the user knows what they are looking at.
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Old 05-29-2008, 05:05 AM
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Ok that makes sense, preselling is a good idea if the merchants page does a crappy job of it.
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