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Old 10-14-2010, 08:21 PM
 
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Default How much to spend on testing?

Now that I have tons of campaigns up and running, I would like to know how much I should spend testing each campaign? I understand that the general consensus for lower payout offers (below $5) is around 3x the offer payout. But what about higher payout offers where I might have 20-50 url's that are all getting decent traffic? And also assuming that these url's attack the offer from a few angles...... Do I let all of them go to 120 views before killing each target? or do I stick to 1/2 the offer payout for each target? And when do I scrap the whole campaign? 5x payout? Some of these campaigns can get pretty expensive as far as testing goes, but I want to do things the right way. I realize that the more angles you attack an offer from, and the more url's you have, the more patient you need to be with testing.
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Old 10-15-2010, 11:51 AM
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Some of this is straight up discipline and some of it is just a gut feeling. The general rule I use is to spend the payout per target. So if you have a $5 offer and 20 urls, then you should be prepared to spend $100 ($5 for each URL). However, I don't always abide by those rules. Sometimes there are URLs that I just have a feeling will suck and cut them sooner.

Also, hopefully along the way you are getting conversions to fund the testing. After your initial $100 let's say you earned back $50. Yes, you are in the hole, but at that point you probably can kill a bunch of targets and start running the only profitable ones to make up the difference and then some profit.

Every person has their own steadfast rules, but do make sure to thoroughly test the targets.
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Old 10-15-2010, 03:33 PM
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Default Risk with Campaign Being Paused

I have dealing with the same issues of how much to spend on testing. I read a while ago some PPV affiliate marketer saying to give an offer 1000 impressions, and if it doesn't work, then cut it off. I was doing this, but I think that rule of thumb is a little premature. The only problem I have seen is that I have had a few good campaigns running with great converting keywords. However, I let the non-converting keywords run their course as well, but before I got a chance to cut them out and keep the profitable keywords, the offer was paused and I broke even or lost money. I guess this is rare, but it is a risk. Also, I have been recently been trying to start out with about 100-200 keywords per campaign. Does anyone think this is too many? I guess it all depends on your budget.

Rich
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Old 10-16-2010, 09:57 PM
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I would like to know how much I should spend testing each campaign? I understand that the general consensus for lower payout offers (below $5) is around 3x the offer payout.
I agree with Denmaster, I usually spend around 100%+/- of the offer commission per target url.

This can get expensive quickly (especially if you're split-testing 4 pages on each target in the beginning).

What I do is make sure I get highly related/relevant targets for my campaign, so I can give it a good run.

As an example, recently I made a campaign with 400 targets very highly related to a niche. Fortunately... I've made conversions early on. With all the beginning testing and after $1500 into the campaign, I'm just now starting to turn a profit.

I look at the $1500 cost as money spent for the data I need to make good decisions. I then follow Paretto's Law (the 80/20 rule) and clean out the 80% of targets that only make 20% (or less) of profits.

What's left is a nice campaign that should make money for a while. And since I made my own landing page, this campaign should have more longevity than if I went with the merchant's landing page.

As I "clean" out the non-productive targets, this campaign looks to make about $200-$300 profit daily.

After the campaign is "cleaned," I go find another offer and rinse and repeat.

-Aaron
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Old 10-16-2010, 11:40 PM
 
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Wow, ok this is kind of what I thought. I guess for now I will just be more selective with my targets so I can keep the list small and not break the bank.....Would you have any advice for those of us that have never spent $1k+ on testing an offer? I have a number of campaigns right now that have a $10+ payout, and 100+ url's each. At this point I don't know if I can afford to shell out that much money testing each one....... I guess I can hope for the best and maybe find some early winners to fund my testing.
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Old 10-17-2010, 01:44 AM
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Would you have any advice for those of us that have never spent $1k+ on testing an offer?
<Sounding philosophical tag here...>

Believe that you can do it... and tell yourself you're going to figure it out, no matter what it takes.

There will be times when things get very discouraging -- and it's at about that point where you make a major breakthrough and you find it was all worth it.

... and things will be very good for a while...

And then there will be more times where it gets discouraging -- but having gone through the up and down cycle, you'll find a way to make it through... again.

Along the way... ask for help and advice.

The rewards are really worth it, just gotta go through the risk.

If I can do it, anyone can... (seriously)

-Aaron
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Old 10-17-2010, 02:03 AM
 
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Ok thanks Aaron. I will stick with it then..... I came into this expecting to burn money in order to learn the ropes, and am actually very good at controlling my emotions and being able to take a loss. I just wanted to make sure I was proceeding with this the right way. I guess for now I will keep launching and see how things turn out.
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Old 10-17-2010, 03:30 AM
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I guess for now I will just be more selective with my targets so I can keep the list small and not break the bank
That is a good way to go, especially in the beginning.

-Aaron
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Old 10-17-2010, 08:30 PM
 
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Woohoo, I got my first high priced conversion today ($12). This along with my other email/zip submit conversions pays for most of my advertising for the day. There is light at the end of the tunnel.........
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  #10  
Old 10-18-2010, 02:43 AM
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Nice!

-Aaron
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