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Old 09-28-2010, 05:36 AM
 
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Default How many networks to launch on, and which ones first??

When i launch a campaign should I start by launching it on one network only? So far i'm a member of Media Traffic, Lead Impact, AdOn, and Direct CPV. The consensus seems to indicate that Traffic Vance is the best for U.S. traffic. Am I better off launching on TV first (once my account gets approved), and then scaling to other networks once I find one that works? My fear is that some campaigns will behave differently on different networks.....

Also, my goal is to launch 10-20 campaigns per day. Should I start by direct linking? Or am I wasting time? I know I should be making landing pages but my html and graphic design skills are at almost zero, but i'm willing to learn. However, I don't want to not take (enough) action just because of my current lack of technical knowledge......

If a campaign is going to work, would direct linking first be okay, and then create a landing page once I get conversions?

Also I'm still confused about how may urls I should be bidding on at first? should I have a long list (like 100+), or should I start with 10 or so and then keep adding/deleting as time goes by?
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Old 09-28-2010, 06:29 PM
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It depends on your budget, but I generally launch on one and then expand to others. The thing to note is that each network will most likely convert differently (just as Google vs. Yahoo or MSN).

Direct linking is absolutely ok. Some people never build a landing page and some people never direct link. Just do what works for you. Personally I do both depending on the offer.

As for the number of URL's, it depends on the traffic. If you have 10 high traffic urls then that is enough, but if they are low volume targets its better to try out more to get some test data.
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Old 09-28-2010, 06:45 PM
 
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Originally Posted by denmaster View Post
It depends on your budget, but I generally launch on one and then expand to others. The thing to note is that each network will most likely convert differently (just as Google vs. Yahoo or MSN).
Ok got it. I figured that each network converts differently. Is it safe to assume that Traffic Vance is the Google of CPV? I'll probably go ahead and try most of my stuff on there first.....

Originally Posted by denmaster View Post
As for the number of URL's, it depends on the traffic. If you have 10 high traffic urls then that is enough, but if they are low volume targets its better to try out more to get some test data.
Ok got it. This clears up a lot. So i'm assuming if I have more high traffic urls then I should just test a small batch first (10 or so), find the winners, and then wait to add more? Also is there any way to tell in advance whether a url is high traffic? I guess a simple search on Quantcast is the most accurate way, correct? Or if it's obvious (like Apple.com or another well known site).
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Old 09-28-2010, 06:59 PM
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Originally Posted by Diablo360 View Post
Ok got it. I figured that each network converts differently. Is it safe to assume that Traffic Vance is the Google of CPV? I'll probably go ahead and try most of my stuff on there first.....
Yeah, they are the kings of traffic pretty much. I almost always start there.


Ok got it. This clears up a lot. So i'm assuming if I have more high traffic urls then I should just test a small batch first (10 or so), find the winners, and then wait to add more? Also is there any way to tell in advance whether a url is high traffic? I guess a simple search on Quantcast is the most accurate way, correct? Or if it's obvious (like Apple.com or another well known site).
In TV it shows the activity of each target so that helps, but beyond that, yes check Quantcast and Alexa, or just run the target and you will know quickly if it has volume. Set your daily limits low if you are unsure so you don't blow through money too quickly.
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