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Old 05-25-2009, 01:01 PM
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Default How many impressions/clicks before you ditch an URL?

I'm thinking about 200.. What do you think?

Since the default bid on MT is 0.015, 200 impressions would mean $3 being spent. Now that probably would not be a lot, but I figure if I have tons of other such URLs, that could add up to quite a bit.

I'm trying out higher paying offers though, so sometimes I think I really should allow more leeway because one conversion would mean its profitable again..

What's your bidding experience with this?
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Old 05-26-2009, 07:55 AM
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Everyone probably does it a bit differently depending on their budget and what they are comfortable with. I generally will spend half the payout on one keyword and then if it doesn't convert turn it off. I aim for 100% ROI but I'll take lower. The only problem with going for a lower ROI is that you have to watch them a bit more.

Only allowing 200 impressions on say a $26 payout is probably too low but if its a $6 payout then it would be about right. Instead, following my example above, I'd aim for 800 or so with a 0.015 cpv and a $26 payout.

A keyword budget becomes more complicated when you are split testing several offers and so I usually only split test two at a time and then see what works. I've had 1 kw convert with one offer and not another but another kw will convert on that offer.

Overall I spent $40-$60 on a campaign and if I don't get any conversions but have a fair spread of impressions across a number of keywords then I'll drop it and try something else.

Managing your budget is one of the reasons Coach suggests you start out with only a few targets and add a new batch for testing bit by bit.

- Jill
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Old 05-27-2009, 05:21 AM
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I agree 200 impressions is probably not enough. I too go by the payout of the offer to see how much I'll spend before shutting down that keyword or url. Sometimes I'll go 2x the payout, other times I'll 1/2 the payout before shutting it down.

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Old 06-05-2009, 06:41 AM
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I think I'm probably too generous with all my URLs, even if they are duds. I've been losing $50 - $100 everyday for the past week or so.

I've only had campaigns running on MT for the past week so I'm not sure if its the problem with them. I just got approved with Adon so I'll know how it performs in a bit.

What offers have you guys had success in? I've tried auto loans, auto quotes, quizzes, insurance, education, email/zip submits, and they all do not seem to convert for me.
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Old 06-05-2009, 01:37 PM
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For a long time I found MT the trickiest to get conversions with. I'm not sure why. I have tried offers in all the areas you mentioned and got conversions - but not all targets or all offers in those verticals convert. Sometimes the problem is the offer itself and other times its the targets. So its getting that right combination and that is the tricky part. Further complicated by the fact that I've found some offers work best on MT and not on other networks and vice versa.

I tend to test offers on TV first. If they convert then I roll them out to the other networks. I know others test on all at the same time because each audience reacts differently. I use TV first because it seems to be easier to get conversions and also I set my overall budget to $20 and even if I forget to check it as the budget is used up, when it hits that mark the campaign stops and I can then assess whether its worth continuing.

- Jill
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Old 06-05-2009, 02:07 PM
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Thanks for the reply, Jill. I have heard good things abt TV, but they are not accepting me as an affiliate now, because I'm from Singapore.

So, that just leaves me with MT, Adon and Clicksor. I just hope that with these 3, it's really not a case of which is the lesser evil...
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