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Old 10-27-2010, 03:56 AM
 
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Default How to find offer demographics?

I currently use:

1. Common sense (not always accurate)
2. Offervault's Quantcast stats


Let's say there is a certain demographic I want to target, is there a tool where I can plug in a few categories and see what offers match?
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Old 10-27-2010, 09:44 AM
 
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I use Quantcast and Alexa most of the time, then I'll plug some of the URLs I find there into a URL scraper + use the Google scraper on here.

I use a lot of common sense too, sometimes you've just gotta find stuff through trial and error. Remember, if you burn through some cash finding some demographics - you'll ultimately save in the long term because you'll always have that information.

Also: get creative with it, I'll oftentimes surprise myself with some of the unique and creative ideas I have for where to market an offer. Just think outside of the box a bit more!
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Old 10-27-2010, 10:02 AM
 
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Hey thanks for the advice. I guess I never thought to throw a demographic (url) at an offer and see if it works. Working backwards certainly makes sense. I'm still in the habit of doing things the way everybody else does them and says they should be done, and I keep forgetting that the big money will be made by testing my own ideas!
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Old 10-27-2010, 11:34 AM
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What McConnell said is dean on. If you can figure out your demographic and throw offers that those people would be interested in at it you will have much more success. BUT as he states, don't be afraid to think outside the box. That is where you can find untapped niches.
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Old 10-27-2010, 04:01 PM
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To reiterate what was said earlier...dont be afraid to spend money on finding a demographic(urls) for an offer, as you will have that information forever. Even when one offer expires, you can always plug in other offers for that demo and keep going! One particular demographic I've spent about $4k or so researching this past year, and I've made at least $10k out of it by plugging in different offers for that demo. Keep testing and it will pay off!

~Ian
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Old 10-27-2010, 06:16 PM
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Originally Posted by aeroian View Post
One particular demographic I've spent about $4k or so researching this past year, and I've made at least $10k out of it by plugging in different offers for that demo. Keep testing and it will pay off!

~Ian
Wow, that's a real trooper in really trying to dig it out deeper and paid off. Thanks aeroian!
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Old 10-27-2010, 06:42 PM
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Its really all about testing. Follow the profit. When I started out, I just added 5-10 new targets per day so I didn't blow my small budget, and maybe one would be profitable. Just build it out like that and over a few months you'll really have something substantial.

~Ian
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Old 10-28-2010, 06:53 PM
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I still like the common sense and manual research approach over any tool.

Buy magazines in your demographic and see what they advertise - they've already spent the money on market research - borrow their data.

I also agree with testing a URL with different offers and seeing what sticks. I love that technique for high volume targets with a somewhat distinct demographic.
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