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Old 05-14-2008, 06:28 PM
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Default How do you evaluate?

How many views do you give an offer that doesn't convert before moving on? I know it probably depends, but what are some good guidelines?
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Old 05-14-2008, 08:52 PM
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Some guys go with 1,000 some 2,000, some go by number of days...it's a personal preference really.
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Old 05-14-2008, 11:56 PM
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I usually go for 1,000 views and then make a call. But I also look at keywords and see if there is one that is dominating and not giving the other keywords a 'fair go'. Its not like PPC where your budget is spread across your keywords. With PPV, one keyword can suck the majority of your budget not leaving any space for any others. If I find one like that I take it out and then run the test for longer so that I still get 1,000 views but without the impact of that keyword.

As I'm writing this I'm wondering if my explanation makes sense...well, I know what I mean. Hope its clear to you too!

Jill
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Old 05-15-2008, 12:09 AM
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That makes sense, one thing you're going to notice is that one or two keywords suck you dry. You'll be pleasantly surprised when you deactivate them and the campaign starts producing amazing rois.
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Old 05-15-2008, 12:53 AM
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Thanks for the responses, it makes sense. So far my first campaign has 624 views and 0 conversions I am rotating 4 offers .

Coach, follow up question: In your video you picked an extremely general area - "cars" and then grabbed all sorts of car related offers. However, this wasn't really targeted at all. Meaning, you didn't pick auto insurance and only run auto insurance offers. Is this how you normally make campaigns? This kind of sounds like the "throw shit against the wall and see what sticks" method.

Still trying to figure out how to best promote offers.
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Old 05-15-2008, 02:43 AM
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my first campaigns had about 700 over views with 0 conversation as well rotating 6 offers...

I followed coach same methd of doing the url research but somehow i felt there weren't the best method. Still trying to figure out how to find targeted offers to targeted urls...
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Old 05-15-2008, 04:50 AM
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Just to clarify...I let each offer run for 1,000 views EACH - so if you're split-testing 4 offers that would be 4,000 views altogether, $40 testing budget on MT and $20 on AON.
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Old 05-15-2008, 05:46 PM
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The purpose of the video was to show you guys who to setup and run the tracker and use the tools, not do keyword or url research. I wouldn't run one exactly like I showed. I would take more time on the keyword/url step and definitely get more targetted ones.

Say I was doing life insurance, I would do research on all hte life insurance urls only.

If I was doing dating, I'd do research on niche dating sites, not just dating in general.

The more focussed you get the better your conversions will be.
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