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  #1  
Old 08-23-2009, 08:03 PM
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Default Hardcore testing

Hello!

I decided to test hardcore and buy data as soon as possible.
So I made a financial type campaign with 40 URLs.
One offer and the payout is around $15.
I want to spend around $8(half the payout) on each URL to test.
The urls are pretty targeted, but not laser targeted, so they'll get traffic.
If none of the URLs will work I'll lose $320.
Is it possible, that none of the URLs will work?
I've had some successfull campaigns so far, but not too much.

-Atlas

Last edited by atlasad; 11-20-2012 at 05:43 PM.
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  #2  
Old 08-24-2009, 09:43 PM
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What do I know... I'm probably on my way to the food stamps office soon.

But...

Test in small batches. Coach would tell you to use maybe 5 of those targets and see what happens. There's no need to do it all at once and burn up all the cash.

Yup, it's very easy to burn cash. If you do all those targets and pay that much, chances are that you will convert but at a loss.

Been there, done that, and I now have the t-shirt.
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  #3  
Old 08-25-2009, 10:46 PM
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DO IT!!!!
ROCK AND ROLL!!!! WOOO.

You'll probably find a few converters and make up for the losses.
__________________
...an awful marketer.
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Old 08-26-2009, 04:56 AM
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I'd like to know other suggestions on how long it might take to find a converting url only doing 5 urls. What if those urls only get a couple views per day and worse end up being nonconverting urls at a payout of $15 dollors. This could take weeks to get to the point where you recognize that fact and finally move on to another batch of urls. Is it recommended to test many of these 5 batch urls in different niches or should we stick with these 5 urls?

The other option (as explained in the forum) is that you could quickly spend the $320 in a short period of time and if you get a couple conversions in that period of time you could quickly start scaling this camapaign. Does anyone have any insight as to what has worked for them?
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  #5  
Old 08-26-2009, 11:23 PM
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There are no hard and fast rules about it, all of the advice given about 5 URLs etc. is just to get you started. For as long as you want to continue growing your campaigns, you will always need to have some amount of budget for testing, and you'll have to figure out how to effectively allocate that testing budget.

If I had started a test with the goal of testing 5 URLs, and a few of those URLs were generating little traffic, then I might consider leaving those low-volume URLs active and adding some more URLs into the test. It's also useful to think about the goals of a test, and what you are trying to learn beyond whether a particular URL is profitable. For example, you might want to learn whether a particular type of URL is profitable. If a particular type of URL you are testing is always low volume, I might just throw 5-10 of those into a test and see whether that type of URL, in aggregate, is profitable.
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  #6  
Old 08-31-2009, 12:52 PM
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I say 5 because if you go too big, you'll blow through your whole budget with most money going to one or two urls. In a perfect world, you'd spend an equal amount on each url, but that never happens. The ones that get high volume suck your budget dry and then you're left with no budget left to test the remainder.

That's why I say go small to start. Once you've got a bit of a budget to go with, go bigger.
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Old 09-04-2009, 06:51 PM
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I say 5 because if you go too big, you'll blow through your whole budget with most money going to one or two urls. In a perfect world, you'd spend an equal amount on each url, but that never happens. The ones that get high volume suck your budget dry and then you're left with no budget left to test the remainder.
Been there, done that - Had one url suck up a ton of traffic, 2,000 impressions in one hour. It started to convert and then lost money.

Fortunately, I had set my daily budget at $40, so I didn't lose a lot.

I like to test at first by using a small budget, just in case a url takes off and eats my budget without getting any sales. Once I eliminate those types of budget drainers and hopefully I find some urls that convert, I then open the daily budget a little and let it run for a while.

-Aaron
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Old 09-07-2009, 04:07 PM
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It would be awesome if each network allowed you to set a cap on every url or keyword you bid on. That would rock.
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Old 09-11-2009, 02:07 AM
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It would be awesome if each network allowed you to set a cap on every url or keyword you bid on. That would rock.
It would be awesome.

I guess you could set up 10,000 or 12,000 campaigns, with 1 target url/keyword per campaign.

-Aaron
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