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  #1  
Old 09-18-2010, 02:05 PM
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Default A good CTR ?

What should I be aiming for in my CTR ?

I am starting on media traffic by the way..so I dont know if CTR differ greatly from ad network to ad network.

But what should I be aiming for ..0.90...3.5 ?

What should my standards be ?
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Old 09-18-2010, 10:55 PM
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Aim for 5 - 15% click through on your own lander to the offer.

Aim for conversions in the range of 1 conversion per 200-400 impressions.

Of course your results will vary and I have profitable campaigns that don't have clickthrough/conversions rates as high as the above and they are profitable too.

Test a lot.

-Aaron
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Old 09-23-2010, 05:44 PM
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Default

Originally Posted by particles View Post
Aim for 5 - 15% click through on your own lander to the offer.

Aim for conversions in the range of 1 conversion per 200-400 impressions.

Of course your results will vary and I have profitable campaigns that don't have clickthrough/conversions rates as high as the above and they are profitable too.

Test a lot.

-Aaron
Thx particles...will do.
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