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  #1  
Old 08-10-2010, 10:50 AM
 
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Default Going Back to School: Nursing School Offers

sorry Sean , foret the last message, did not read your previous answers ( half asleep!!)..

quick question, I am going to try a nursing school offer . I have compile a list of 200 urls and 100 keywords. Is that a big enough list to start to find profitable URL's/keywords or would you start with a bigger list than this....Seems to me like I should just run it and 'suck it and see' and try to find 10 /15 profitable URL's or keywords out of this targeted bunch. Would you agree or disagree--thanks for advice
Brian
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Old 08-10-2010, 12:06 PM
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Brian,

I actually ran a nursing school offer for a while (it was my favorite but it got pulled after 8 months).

I had about 60 url targets that worked well and about 30 keyword targets. These targets were in separate campaigns -- one campaign for url targets and a campaign for keyword targets.

If you're direct linking, you want to make sure the offer page converts well. It took me a while to find the right page that converted in this niche.

I recommend that you find a handful of your most highly relevant targets in this niche (between 10-30) and run with them to see if the page will convert. Once you find a page that does convert, then open it up to your other targets.

If you have your own landing page that sends visitors to the merchant's offer, then look to see what clickthrough rate your page gets. Split test a few versions of your own lander and shoot for 1-10% clickthrough. Once you are getting a good clickthrough, then split test different merchant pages in the niche to see what converts. Then do more split tests of your landing pages (introducing other variations) to see if you can get better conversions, etc.

In designing your landing pages or in looking for good merchant pages, I found that people in the EDU market respond well to landing pages that have light green or light blue color elements on the page.

It takes a lot of testing. Once you find a winning combination, you can really make some good money.

-Aaron
ps. I think this post should be in it's own thread.

Last edited by particles; 08-10-2010 at 12:10 PM.
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Old 08-10-2010, 05:37 PM
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Thanks Aaron for the reply! I went ahead and made this it's own thread in the General Discussion forum.
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Old 08-10-2010, 05:46 PM
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These are great tips Aaron! Would it be possible if you could show us a sample of those landers? You don't have to reveal the exact campaign if you're still running them but would be very helpful to actually see how they really look like.

Right now, I'm still testing the Fan Club Method and so far Im just breaking even. My offer is from FluxAds and only using LeadImpact for source. Just started a similar offer from Neverblue offer also. Im not sure if that would make any difference. Still shooting in the dark kinda. That's why I really follow you guys tips and hints whatever I could learn.

As far as traffic source, would it make any difference if I start my campaign thru Traffic Vance? Thanks.

Resty
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Old 08-12-2010, 04:38 PM
 
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Sean,

I have a campaign currently running for a 'nursing' school product....It started today with a budget of $10 per day.... my current bid is .02 and so far i have only received 30 impressions for 3 out of my 150 keywords. ( but I am happy that I got the prosper202 tracking working fine for this so i see what is getting the traffic.

Question 1

How can I increase the number of impressions I am getting? should I increase my bid price?

i.e this is from you --I set my bid to .031 which brings me into 13th place instead of 39th place at .01 on that target. I already feel that is too high to be profitable with an email submit, but I will test it out anyways and see what happens.

How did you find out what place you were in in terms of bidding? 13th, 39th..where did you find this out and,

question 2..
when should I start to delete keywords from the campaign ( if they are not getting any traffic at all)

regards,

Brian
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Old 08-12-2010, 05:02 PM
 
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Thanks Aaron for that advise, I will try some different landing pages

Brian
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Old 08-12-2010, 05:10 PM
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Originally Posted by Irishbrian View Post
Question 1

How can I increase the number of impressions I am getting? should I increase my bid price?

i.e this is from you --I set my bid to .031 which brings me into 13th place instead of 39th place at .01 on that target. I already feel that is too high to be profitable with an email submit, but I will test it out anyways and see what happens.

How did you find out what place you were in in terms of bidding? 13th, 39th..where did you find this out and,
The only way to get more impressions is to either add more targets, add broader targets, or increase the bids on your targets. What is the payout for this offer? You say it is a nursing school offer, so i would imagine it pays pretty good.

As for finding out the place, that is a function of Traffic Vance, on their interface they show you what position you are bidding in.

Originally Posted by Irishbrian View Post
question 2..
when should I start to delete keywords from the campaign ( if they are not getting any traffic at all)
I would look at the payout and let each keyword run for the amount of the payout. So, if the offer pays out $10, run each target until you hit $10. If no conversions, then cut it, if there are conversions keep it running.
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Old 08-12-2010, 08:38 PM
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Is it me or my questions in this forum just sound ignorant since I noticed that I just don't have any responses to some of my questions. I don't have any problem admitting that Im really shooting out on the dark when it comes to CPA that's why I'm asking some questions.

I understand that this forum is still in its development stage. But pls do understand for a person like me who's relying a lot to this forum to "hopefully" get to have my own CPA campaign successful.

Thanks.

REsty
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Old 08-12-2010, 09:18 PM
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Hey REsty,

My bad...

I have some posts in CPV Coach that will be coming over soon and I believe these posts may be helpful in answering the question about a sample of my landing pages.

Regarding my EDU landing pages, my best ones were basically some text followed by a typical link and all on a white background. It was basically what I call an "Adwords Ad on Steroids" -- 3 lines of text followed by a link. I was surprised at the simplicity and the 5% ctr. The merchant's pages had a light green background and were very effective -- however the offer isn't available currently.

And... I like TrafficVance.

-Aaron
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Old 08-12-2010, 09:38 PM
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Originally Posted by particles View Post
Hey REsty,

My bad...

I have some posts in CPV Coach that will be coming over soon and I believe these posts may be helpful in answering the question about a sample of my landing pages.

Regarding my EDU landing pages, my best ones were basically some text followed by a typical link and all on a white background. It was basically what I call an "Adwords Ad on Steroids" -- 3 lines of text followed by a link. I was surprised at the simplicity and the 5% ctr. The merchant's pages had a light green background and were very effective -- however the offer isn't available currently.

And... I like TrafficVance.

-Aaron
Simplicity rocks for PPV - so I totally agree here. Most of my best landers are simple - or trick to click type landers.
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