CPVLab Discount: Save $50!
  #1  
Old 11-15-2010, 07:05 PM
Member
 
Join Date: Jun 2010
Posts: 88
Thanks: 0
Thanked 1 Time in 1 Post
Default Getting Scrubbed by the Network

What does it mean by "Getting Scrubbed by the Network"?
Reply With Quote
  #2  
Old 11-16-2010, 12:07 AM
Moderator
 
Join Date: May 2008
Posts: 554
Thanks: 10
Thanked 61 Times in 26 Posts
Default

It's where you do not get paid for a percentage of the leads you bring in.

If things aren't backing out very well for the advertiser, rather than reducing the amount you make on a cost per action offer, they scrub every nth lead.

Happens most often with zip and email submits, but other offers will do this as well (unfortunately).

Often our conversions are random, especially for high dollar cpa, so one does need to be careful and not blame a lack of conversions on scrubbing.

But if you have email submits converting at 30% and then next day they convert at 3%, it's probably scrubbing.

I don't believe it is done by the network, but by the advertiser.

-Aaron

Last edited by particles; 11-16-2010 at 12:10 AM.
Reply With Quote
  #3  
Old 11-16-2010, 03:18 PM
CPVDen Co-Owner
 
Join Date: Sep 2010
Posts: 83
Thanks: 0
Thanked 7 Times in 4 Posts
Default

Yep, networks don't scrub, advertisers do.

When people say the network scrubbed them it's because they don't know what they're talking about.
Reply With Quote
  #4  
Old 11-16-2010, 06:49 PM
Member
 
Join Date: Jun 2010
Posts: 88
Thanks: 0
Thanked 1 Time in 1 Post
Default

How will affiliate marketer they're getting scrubbed? Is it only thru decreased conversions?
Reply With Quote
  #5  
Old 11-16-2010, 06:51 PM
Moderator
 
Join Date: May 2008
Posts: 554
Thanks: 10
Thanked 61 Times in 26 Posts
Default

Originally Posted by reslynn View Post
How will affiliate marketer they're getting scrubbed? Is it only thru decreased conversions?
Sometimes a sudden decrease in conversion ratio.

One thing you can do is if you find the same offer on 2 or more networks, split test the offers and see how conversions play out.

-Aaron
Reply With Quote
  #6  
Old 01-13-2011, 04:32 PM
Junior Member
 
Join Date: Jan 2011
Posts: 3
Thanks: 0
Thanked 0 Times in 0 Posts
Default

its part of the business and after some research i found that advertisers do scrubbing,
Reply With Quote
  #7  
Old 01-13-2011, 08:26 PM
CPVDen Co-Owner
 
Join Date: Apr 2010
Location: Atlanta, GA
Posts: 804
Thanks: 41
Thanked 160 Times in 70 Posts
Default

Happens all the time, search through the forum for "scrub" or "scrubbed" for more info.
__________________
$$$ $10 Off/Month For Life At Aff Playbook :: EXCLUSIVE to CPV Den $$$
Reply With Quote
  #8  
Old 01-14-2011, 01:33 PM
CPVDen Co-Owner
 
Join Date: Apr 2010
Location: hhi
Posts: 863
Thanks: 69
Thanked 63 Times in 50 Posts
Default

or "scrubbing"

- lucas
Reply With Quote
  #9  
Old 01-18-2011, 01:40 PM
Senior Member
 
Join Date: May 2010
Posts: 280
Thanks: 1
Thanked 13 Times in 8 Posts
Send a message via AIM to Coop Send a message via Skype™ to Coop
Default

Scrubbing is done on the advertiser end - if the network is stealing leads from you it's called shaving.

Like particles said, email/zip submits are the most common target for scrubbing. The only way to get around a scrub is to do your best to send high quality traffic.

The advertiser isn't going to pay for traffic that is costing them money of course, but the network should never shave leads. Expect advertisers to scrub, but if the network starts shaving it's time to work with a new network.

Split testing between networks/offers is the easiest way to help avoid the scrub.
Reply With Quote
Reply

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On



All times are GMT. The time now is 03:34 AM.


Search Engine Optimization by vBSEO 3.6.0