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Old 08-25-2011, 11:46 PM
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Default FTC Guidlines

I got this email from a Blue Host affiliate program, but really it applies to just about anything. The FTC is on a rampage and trust me, you don't want to mess with them! Make sure you aren't doing anything shady and you will be fine. Read through this for more guidelines:

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Dear Affiliate,
As you may know, The Federal Trade Commission (FTC) has strict guidelines that relate to affiliates who offer reviews, rankings, endorsements and testimonials; and we require all affiliates of our CJ program to comply with these requirements.

To be compliant with the FTC Guides Concerning the Use of Endorsements and Testimonials in Advertising, BlueHost expressly requires you to disclose that there is a "material connection" between you and BlueHost anytime you offer an endorsement or testimonial on our services.

WHAT IT MEANS FOR YOU
If you provide reviews, rankings, endorsements or testimonials about a service for which you receive commissions from us, you must clearly disclose the fact that you receive such compensation in a clear and prominent place--that is close to your endorsement.

The FTC takes the Endorsement guidelines seriously and has started to enforce them for both content providers like yourself and advertisers like BlueHost.

As an advertiser, BlueHost will monitor affiliate sites to be sure our services are represented appropriately. Under the updated Affiliate Agreement, failure to comply with the endorsement guidelines could result in removal from our affiliate program and the cancellation of commissions.

TIPS FOR MAKING SURE YOUR SITE IS COMPLIANT
To make it easier for you, we've pulled together information, based on a recent FTC enforcement case, to illustrate ways you can disclose a material connection between you and your advertisers. Take a few minutes to review this summary at:

BlueHost Affiliate Disclosure Requirements and Examples can be seen at: https://www.bluehost.com/cgi/info/ftc.html. The FTC also offers a variety of resources to help make it easier for you to comply with the guidelines, including: Guides Concerning the Use of Endorsements and Testimonials in Advertising: http://ftc.gov/os/2009/10/091005endo...esfnnotice.pdf
The FTC's Revised Endorsement Guides: What People are Asking: The FTC?s Revised Endorsement Guides: What People are Asking | BCP Business Center
Dot Com Disclosures: Information About Online Advertising: http://business.ftc.gov/sites/defaul...dvertising.pdf


Please note: These links are intended to provide guidance only. If you provide endorsements of some type, you should obtain legal advice on how the FTC rules apply to you.

Please take steps immediately to make sure your site is in compliance with these guidelines. Several of our leading affiliates have already posted their disclosures, and they continue to enjoy great success.

Best wishes,
The BlueHost Affiliate Team
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Jinx (08-27-2011)
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Old 08-27-2011, 01:10 AM
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Thanks for the information!
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