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Old 10-18-2010, 06:11 AM
 
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Default A few questions about campaigns and offers......

Before I go and dominate a specific niche I would like to get a few hundred campaigns under my belt. So at this point I am launching campaigns in a wide variety of niches. I enjoy the challenge, and I really feel like widening my exposure to different offers forces my brain to think about each campaign differently, and gets the creative juices flowing. I want to get used to being able to promote ANYTHING, and I feel like I have made great progress in the last few weeks. Every so often however, I run into an offer that just looks bad. for example I came across a low payout lead generation offer that had a really long form, and a horrible merchant landing page (basically all text). Here is is:

https://www.springboardamerica.com/S...p&fromdetect=1

I know that everybody says "throw things up left and right," which I have been doing; and also to try running offers that you think might not work; but what would you guys do with an offer like the one above? Pass? On the surface this offer just sucks. I guess I would have to do all of the pre-selling in my landing page; still though it seems impossible with such a bad merchant landing page......


Also, I have about 50 something campaigns launched, about 2/3rds are active and the rest need to be approved. Of the ones that are active only about half have any decent volume at all. What do I do with the campaigns that have slow volume? Just wait it out? Or should I delete them? I guess some campaigns just take a little bit longer to test, and I need to be patient, right?

Also relating to the question above, what do I do with low volume keywords that don't get that much traffic after a few days or a week? Do I let them run or do I delete them? One fear is that I might delete a converting keyword too early. My other fear is that I might let the low volume targets suck up my budget. Especially for campaigns that have 100+ targets. What is the general approach I should be taking when it comes to keyword management?


Thanks,
Simo

Last edited by Diablo360; 10-18-2010 at 07:54 AM.
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Old 10-18-2010, 03:50 PM
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Originally Posted by Diablo360 View Post
what would you guys do with an offer like the one above? Pass? On the surface this offer just sucks. I guess I would have to do all of the pre-selling in my landing page; still though it seems impossible with such a bad merchant landing page......
That offer needs a presell page as I have no clue what it's about. However don't prejudge offers. Some crap can work and others won't but you never know until you test it.

Originally Posted by Diablo360 View Post
What do I do with the campaigns that have slow volume? Just wait it out? Or should I delete them? I guess some campaigns just take a little bit longer to test, and I need to be patient, right?
I'd leave them if they're showing some kind of progress. If they're not getting any conversions ever, then dump them.

Originally Posted by Diablo360 View Post
Also relating to the question above, what do I do with low volume keywords that don't get that much traffic after a few days or a week? Do I let them run or do I delete them? One fear is that I might delete a converting keyword too early. My other fear is that I might let the low volume targets suck up my budget. Especially for campaigns that have 100+ targets. What is the general approach I should be taking when it comes to keyword management?


Thanks,
Simo
If a keyword or url is draining your budget and not converting, dump it. If you have low volume targets, consider raising the bid a bit to see if that will get you some impressions.
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Old 10-18-2010, 03:59 PM
 
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Ok got it, thanks. I guess the first step in my journey was to get campaigns launched, and that was tedious and frustrating enough. Now that I can throw stuff up pretty quickly my new problem is campaign management and optimization. It's a bit overwhelming to manage 50+ active campaigns when just starting out, but I think i'm getting used to it fast.
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