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Old 10-18-2010, 09:12 AM
 
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Default Direct linking and audio?

Generally speaking does direct linking work better when there is audio on the merchant offer page? I would think yes...... What's the general consensus?

Also when bidding on a competitor's url, if their page is really good (has audio, looks better than your LP) is that a sign to perhaps drop that target? Is it worth testing or do you guys usually go with your gut feeling?

Last edited by Diablo360; 10-18-2010 at 09:30 AM.
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Old 10-18-2010, 03:45 PM
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Audio does grab attention for sure. You can see lots of examples of audio landing pages on traffic vance if you're doing any spying there. I usually go with my gut first and then put it into action to test it.

I'm not sure about your dropping the target question though.
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Old 10-18-2010, 03:53 PM
 
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Originally Posted by cpvcoach View Post

I'm not sure about your dropping the target question though.
Sorry, let me clarify. Let's say I'm promoting an acai offer. So I bang out 5 landing pages to split test, and I create a campaign in which I target competitor url's. Let' says I come across a target that has a way better landing page that I think will grab the user's attention; for instance it has audio that plays immediately. It is obvious in this case that the viewer will bypass my popup and go to the other landing page either to turn the audio down/off or to see what it is. In cases like this where I perceive the target as being better than my landing pages do I not bother wasting money testing it out? I guess the easy solution is to work on my landing pages and make them more catchy and add interruptions (video/audio). Let me know if that makes sense?
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Old 10-18-2010, 03:55 PM
 
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Wow I just thought about my question again and I think i'm focusing on details that may not be that important......?
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Old 10-18-2010, 04:57 PM
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Originally Posted by Diablo360 View Post
Wow I just thought about my question again and I think i'm focusing on details that may not be that important......?
Probably Plus, it's not always the nicest looking lander that performs the best
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