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Old 10-16-2010, 05:41 AM
 
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Default Direct Link vs. Landing Pages. Start with both?

I've gotten to the point where I ALWAYS throw up 1-4 landing pages per campaign, but there are some offers where the merchant landing page looks so good that I often wonder whether is it worth using my own landing page? Like when the merchant landing page has video or audio, and fits in the pop up, should I still be split testing in the beginning? I think about this question even more when my targets don't get that much volume........

My goal is to launch as many campaigns as possible, but I also aim for HIGH QUALITY campaign launches, meaning that I pay attention to detail (landing page and target quality), even if it means spending a little bit of extra time on each campaign. Some campaigns take 20-30 minutes to launch (including landing page creation and target research), and I often wonder if i'm spending too much time on a single campaign?
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Old 10-16-2010, 09:34 PM
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I've gotten to the point where I ALWAYS throw up 1-4 landing pages per campaign
That's what I do too.

there are some offers where the merchant landing page looks so good that I often wonder whether is it worth using my own landing page? Like when the merchant landing page has video or audio, and fits in the pop up, should I still be split testing in the beginning?
It's up to you. It's not a bad idea to split test a lander against the merchant's offer page. I have had some really good direct link offers, but I've had greater success with landing pages. The thing about using the merchant's page is that you'll probably encounter more competition as other marketers will likely be using that lander too. With your own lander, of course that is unique to just your marketing.

Some campaigns take 20-30 minutes to launch (including landing page creation and target research), and I often wonder if i'm spending too much time on a single campaign?
Cool... that's moving at a fast pace. I've had to slow down a little the last few months and really focus on each aspect to try to get good data early on.

Hope this helps.

-Aaron
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