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Old 06-06-2009, 12:28 AM
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Default Difference between 'contextual' and 'pop-ups'?

What is the difference between contextual and pop-up traffic? I saw this on a Hydra campaign description today:

Channels of Promotion Allowed: Banner, Email, PPC, SEO, Pop Ups

Channels of Promotion NOT Allowed: Contextual, Incentives

Based on the usage at PPV Coach I've always thought contextual = pop-ups so this makes me really confused.
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Old 06-06-2009, 12:36 AM
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When in doubt, just ask your affiliate manager, they'll tell you. Ask what the difference is, if any, and if you're allowed to use contextual links or not for that campaign. Yesterday I had a campaign I wanted to use for contextual traffic but it had no contextual link. I merely asked the AM and he said use the normal link for now, and he'll get me a contextual link if it's getting a lot of traffic.
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Old 06-06-2009, 12:39 AM
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I've sent him an email but still curious as to how these terms are being used in the industry.
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Old 06-06-2009, 12:51 AM
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I think sometimes they don't know what they're talking about, to be honest. Perhaps there is a way to advertise with popups using advertising that isn't contextual, I don't know.

But, for example of something that makes no sense on the offer description, try to decipher this: "No weekend drops." What the hell does that mean? Does it mean the merchant doesn't accept traffic on the weekend? Why the hell not? That makes no sense, right? Does it mean they don't want you to drop your kids off at their office on the weekend (just being silly now)? So, sometimes, I just don't worry about nonsense like that. I sometimes find merchant descriptions leave a lot to be desired in correct terminology and more detailed description of what constitutes a lead/sale.
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Old 06-06-2009, 01:06 AM
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What is the difference between contextual and pop-up traffic? I saw this on a Hydra campaign description today:

Channels of Promotion Allowed: Banner, Email, PPC, SEO, Pop Ups

Channels of Promotion NOT Allowed: Contextual, Incentives
My understanding is that 'contextual' as Hydra uses it means no pages where the ads pop up when you scroll over the text. Can't think which networks does this right now but you see it often enough on different sites. They'll have a word double underlined and then when you scroll over it a text link pops up promoting some product.

But, for example of something that makes no sense on the offer description, try to decipher this: "No weekend drops." What the hell does that mean?
That refers to email promotions. They don't want any big promotions sent to an email list on the weekend. I don't know why but its pretty common. Maybe its because they want to be on hand to scrub the leads as they come in. Lol.

When you've been in this game for awhile you forget how much jargon there is and its not until you try to explain something to someone who knows little about it just how many shortcuts and terms that are bounced around. If you don't know what something means or you're not sure just ask, someone will be able to fill in the gaps.

- Jill
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Old 06-08-2009, 07:39 PM
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Thanks for clarifying that Jill, that makes sense.
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Old 06-09-2009, 04:11 PM
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Jill,

Thanks for the explanation on pop ups. I've often wondered what they were referring to, but didn't take the time to find out.

-Aaron
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