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  #1  
Old 07-07-2008, 03:31 AM
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Default Creative? Pop-up? Pop-under?

Has there been any discussion of the pros and cons of popup vs. pop-under, and sending traffic direct to offer vs. using creative? What about the size of the resulting page?

MediaTraffic offers these options:

landing page
creative
pop up
pop under

You can also select page size.
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Old 07-07-2008, 06:33 PM
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yah,

i asked a similar question a while back. coach says he mostly goes with the default sizes (750x500 on mt?) and that he doesn't make too many of his own landers for this stuff. this could have changed since, but that's what i remember. what were you thinking joel?

- lucas
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Old 07-07-2008, 06:39 PM
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I thought it might be another variable to experiment with, also maybe popunders have a longer shelf life?
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Old 07-07-2008, 06:46 PM
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I've been thinking about popunders vs. popovers a lot. My feeling is, if it something that you want them to take action right away, a popover would be better, but if it's something you want lingering around when they are closing windows and see it "hmm, that looks interesting I will click it".

Dunno, just a thought.
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Old 07-08-2008, 04:13 AM
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I've just listened to a call by Gauher Chaudrey and he mentioned that pop-unders simply won't work because most people will leave their browsers open and this will reduce the chance of your ads being shown.

But then, one of my AMs told me it's better to use pop unders. I would rather believe what Gauher said because most AMs have no hands-on experience and some don't really know what they are talking about. Of course, the best way to find out is to test both methods on our own.

It's kinda hard for me to test as I couldn't get anything to convert. And for MediaTraffic, how are you going to mass edit the creatives if you have hundreds of urls?
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Old 07-08-2008, 05:09 AM
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Regarding testing: is it possible to split-test popup vs. popunder, or two different sizes? That is, can you run the exact same campaign alternating randomly between two sizes?
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Old 07-08-2008, 05:14 AM
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I don't know about other networks, but I don't think you can do this with MediaTraffic, try setting another campaign, it will split the traffic evenly if you have 2 same urls running.
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Old 07-09-2008, 04:44 PM
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I do pop unders all the time. They work. Dont' believe everything you're told though, do a split test. The biggest drawback to pop overs is ad blindness and the natural reaction is to just close it down because it's automatically labelled as "just another ad".

Pop unders work well, but not so much for pay per sale items.
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