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  #1  
Old 05-20-2008, 12:44 AM
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Default Crazy conversions

Wow, conversions in ppv are on uppers and downers.

for 3 days straight I had a nice 1 page cpa offer returning $15 for every $1.50 I was spending. Only small traffic though. Then it starts converting with a negative ROI. Just when I think I'll delete that sucker it comes up good again.

Traffic is very unpredictable and tougher to predict then ppc. Many of my ppc campaigns do roughly the same numbers every day, but these little cowboys are like buckling up for a broco ride.
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Old 05-20-2008, 01:02 AM
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Yep there little rollercoasters for sure...
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Old 05-22-2008, 05:30 PM
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Yeah. This is my biggest struggle - the lack of consistency. I guess our average ROI is not by day like in ppc but for a longer time period. That's really the best I've deduced from this; otherwise, I'd go crazy with higher expectations (as if I'm not there already).
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Old 05-22-2008, 08:31 PM
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I like to measure in weeks instead of days for ROI as the traffic is not as consistent as PPC. It does work though...
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