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  #1  
Old 06-23-2008, 10:18 PM
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Default Category Targeting

as opposed to kw or url targeting.

Is it ever a good idea?
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Old 06-24-2008, 12:36 AM
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hmmm, like targetting dieting or ringtones?

would seem to be too broad.
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Old 06-24-2008, 01:39 AM
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It can work, but it's very untargeted and you pretty much have to lucky in finding a good matching converting offer.
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Old 06-24-2008, 05:34 PM
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Could you use it to find websites to target? That is, run it throughout a particular category, then track which sites it was shown on and which led to conversions?
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Old 06-26-2008, 04:58 AM
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I think category in this world is more like all the sites in that category combined. I'm not sure if you can target one site.
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