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Old 06-02-2011, 05:15 PM
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Default Be careful promoting Apple products!

Apple Cracking Down on iPhone, iPad 'Giveaways'

Jun 2, 2011 9:38 am
Apple is cracking down on iPad and iPhone offers that fall foul of its Guidelines for Third Party Promotions.
Fortune reports that Apple is now enforcing rules that it set out in January that govern sweepstakes and giveaways involving its products.
A two-page document issued by Apple states that the iPad, iPhone and the iPhone Gift Card may not be used in third-party promotions and that the iPod touch is only allowed to be used in special circumstances.
It also states that using the modifier 'free' before any Apple product in such a promotion is strictly prohibited. Apple also requests that any marketing materials related to the promotion of Apple products in its Guidelines for Third Party Promotions.
Other rules for the promotions regard presentation - for example, the Myriad Set font cannot be used and only the most current versions of a particular product line can be featured, with no alterations to Apple's official photography.
In practice, though, offers that break these rules are found all over the web, particularly through social networking sites. It seems that Apple is only now making moves to protect its brand from organisers of promotions who either haven't read the company's guidelines or chosen to ignore them.
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Old 06-02-2011, 07:46 PM
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Is there any difference between Iphone gift card and the regular Apple Gift Card, because Apple gift card is not listed in this document, so I suppose we can promote it?
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Old 06-03-2011, 03:49 AM
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As is typical of Apple, they are overstepping their legal authority. A company can't tell a private party whether or not they can conduct a giveaway, sweepstakes, contest, or whatever else, using the company's products as prizes.

Apple has always presumed it can tell consumers what they're allowed to do with Apple's products. Since they have huge piles of money, they tend to be able to bully regular folks around without any legal recourse, indeed using legal avenues for their bullying. Now they're just stepping it up yet another level, trying to tell people "you're not allowed to give away Apple products".

One big reason they get away with it is their own genius marketing. They have everyone, including lawmakers and judges, duped into thinking they're an angelic little organization that can do no wrong.

But, they make their products in China like every other giant corporation. They only care about making more money like every other giant corporation. They use money and power to manipulate laws and judgments in their favor, like every other giant corporation. People need to wake up and realize that they're just like every other self-centered giant corporation, perhaps even worse than average.
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Old 06-04-2011, 02:38 PM
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Thanks for the info, will need to keep that in mind from here.
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