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  #1  
Old 06-17-2011, 06:16 AM
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Cool Bomb or Sniper Rifle?

Sniper
As I continue to learn more about CPV, it appears that the recommend approach is highly targeted URLs and KWs. Seems to be on par with bidding on long-tail KWs on PPC campaigns.

Bomb

Have any of you instead taken the approach of bidding on high volume URLs (say Google or FB) and rotating dozens of offers (and thousands of landers)? Clearly would require a fair amount of time and capital...



I'm thinking of this as somewhat analogous to the container boxes ads placed on high volume news sites by Pulse, AdSonar, etc., i.e. monetizing untargeted traffic.
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Old 06-17-2011, 07:35 PM
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Definitely a Sniper.
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  #3  
Old 06-22-2011, 03:45 PM
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Yes... sniper for sure.

The more you can tailor the offer to the target, the better your results.

With that said, you only have so many hours in the day. So you have to try a slightly wider net at first, find the good converters and then tailor your lander more to the target.

Lately... I have been looking for traffic and then finding offers that convert on the traffic. I learned that from doing media buys. It saves some time that way because you have a constant stream of visitors to pop in front of, but it will cost money and sometimes you just don't find a converting offer.

If you find a high traffic target that doesn't have any competitors and the bid price is minimum bid, then that target is probably a budget eater... unless you see media buy ads on their site, then it could be worth testing.

Most high traffic targets have been tried by other marketers, but every once in a while there are some good keepers.

If your instinct tells you to test it, then test it and see what happens.

If you find a high traffic target that has 2-4 competitors and bid price is somewhat raised and those competitors consistently advertise on that target, then you have a traffic target worth pursuing.

Keep testing and you'll be successful!

-Aaron
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Old 06-24-2011, 04:15 AM
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Originally Posted by particles View Post
Lately... I have been looking for traffic and then finding offers that convert on the traffic. I learned that from doing media buys. It saves some time that way because you have a constant stream of visitors to pop in front of, but it will cost money and sometimes you just don't find a converting offer.

If you find a high traffic target that doesn't have any competitors and the bid price is minimum bid, then that target is probably a budget eater... unless you see media buy ads on their site, then it could be worth testing.


-Aaron
Excellent advice Aaron. Much appreciated!
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Old 08-11-2011, 05:54 PM
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Sniper, no doubt. Love the analogy, by the way!
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Old 06-18-2012, 02:25 PM
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Nice tips particle. Just what need!
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