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  #1  
Old 07-29-2009, 01:36 PM
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Default Bidding Restrictions

Networks can have restrictions on keywords, brand names etc...

How does this apply to CPV? Technically I guess you shouldn't use these in your campaigns, but do these restrictions apply to CPV and what are others doing in these scenarios?

Can they even find out if you did? Not that I'm saying I will or have!
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Old 07-29-2009, 02:37 PM
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Don't the restrictions usually say that they are restrictions on search? The way I look at it: this isn't search. But I am also new to this, so maybe others who have been doing this for a while can chime in.
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Old 07-29-2009, 04:16 PM
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That's how I look at it too

The adware networks might not allow self-serving - poping BestBuy gift card on BestBuy site.
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Old 07-29-2009, 11:04 PM
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Don't the restrictions usually say that they are restrictions on search? The way I look at it: this isn't search.
That is usually the case unless it states something to the effect of no bidding on 'such and such' for all kinds of traffic.

If there's a big brand name that likes to go after PPC affiliates for advertising on their keyword brand, I usually avoid bidding on that brand if it's mentioned in the conditions of the CPA network offer.

If in doubt, ask your affiliate manager. Better to find out early than too late. With that said, it might be a challenge for them to find your CPV ads, especially if you're not the #1 bidder.

-Aaron
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Old 07-31-2009, 01:38 PM
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Aaron is right on.
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Old 09-05-2009, 03:21 PM
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What would happen if the found out that you bidded on search restrictions with ppv?

Would the CPA network ban you or you just wouldn't get paid for that offer?
Or would you be blacklisted from all of the CPA networks?

One of my AM's said that bidding on search restrictions with
ppv "can be a grey area"
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Old 09-07-2009, 04:08 PM
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IF they found out, you might lose all your commissions on that campaign. Some networks might even ban you if you break their tos. It is a grey area for sure.
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Old 09-10-2009, 03:25 AM
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Atlas,

I now play it very conservatively when it comes to gray areas - much more so than I used to. My rationale is that there are very few CPV networks, and very few affiliate networks with great CPV offers, and so I don't want to spoil any relationships. I also make sure that I create value for the merchants (i.e. bring a particular merchant new traffic) rather than just be a parasite. That means usually I don't promote a merchants offer on their own site, even if they didn't explicitly say not to in their terms.

Restrictions are not usually such a big deal if you think creatively about them. For example if one merchant prohibits bidding on certain terms/URLs I will happily comply 100% and not bid. But those terms/URLs are going straight into my testing campaign for a competitor's offer
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Old 09-17-2009, 02:21 AM
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Good advice Tero.
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