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  #1  
Old 05-18-2010, 11:27 PM
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Default The Fan Club Method

CPVDen Fan Club Method

Introduction

In a nutshell, the “CPV Fan Club Method” involves registering fans for a person, group, event or otherwise subject of interest fan club then marketing to those fans.

At it’s essence the fan club method is very simple and the concept predates both the CPV and email marketing methods we'll be using.. Fan clubs are a way to rally an otherwise disconnected group of people around a common interest. Fan clubs inherently exploit the popularity of the groups focus and implicitly suggest a fan “involvement” or “association” harboring trust, loyalty and fan retention. This method varies from the PPC version of the “fan club” method introduced by me at PPC-Coach.com and should be studied independently.

Tools and Widgets Coupled With Strategies
Most of our training modules here at the annex will couple tools with strategies – it's a part of our philosophy. We feel that you can't truly implement a method successfully without the right tools and the CPVDen fan club method is no exception. To introduce the method, we'll be implementing a fan club registration process.

When To Use The Fan Club Method


The fan club method should be used when a subject is deemed fan worthy, but not necessarily on a large or pop-culture scale. Popular culture fan club subject matter is plentiful, but many of my best fan club campaigns have been based on small-market or niche subjects of interest. Often times the smaller the fan base, the more passionate and responsive the fans will be to any new channel or access you provide to their subject of interest. Don't be afraid to think outside the box – it will pay off. The fan club method is extremely scalable because of the inherent characteristics of the target audience. Hungry “fanatics” are all over the place and so are the opportunities to make money with this method.


Why Use The Fan Club Method

  • The inherent characteristics of fans make the fan club method an extremely easy and profitable strategy for marketers of any level using CPV traffic.
  • Most of the time a person surfing the web is looking for or at something they're interested in right? The fan club method allows us to channel that interest and ultimately monetize it.
  • By drawing simple associations between the subject of interest and the surfer, we can scale our campaigns with very little effort.
  • The fan club method allows us to build large email lists quickly and cheaply.
  • Email lists allow for repeat and long term marketing.
  • The method easily allows us to take advantage of a wide variety of advertising strategies.
  • We can effectively monetize the ebbs and flows of our subject of interest traffic using the fan club method with the right research.
  • The method allows us to cast a wide net and target a large audience, that while diverse, remains hungry and relevant because of it's association with the popular subject. The fan club method is a great way of marketing to a large aggregate of otherwise dis-associated people.
  • We know what they're eating. The audience is hungry and we know what they all have in common. From loose broad associated CPA offers to, tightly coupled PPS products, fans are proven converters.
  • The fan club method builds trust quickly, allowing us to push offers immediately with great results. Fans make an association between the subject of interest and whatever it is we're promoting. This trust element allows us to pitch quickly and easily right out of the gate if we chose. You'll have the opportunity to send registrants directly to offers, monetize them on-site or mail them – all with great results.
  • The fan club method funnels the targeted traffic to our lists or web properties.
  • We can scale well beyond what I'm introducing here. This method can be taken as far as you want by creating content rich fan communities.
  • Recycled marketing. Using the fan club method we can market over and over to fans using email. Some of the best conversion rates I have ever seen come from fan club lists.


How To Implement The Fan Club Method

There are lots of ways to implement this method. That, combined with the infinite number of fan club opportunities makes this one of the more competition immune techniques around. This series will focus on sending fans directly to a registration page. Once registered, I'll show you examples of ways to monetize your fans using two techniques we call “Quick Push” and “Quick Push Email”, but there are many ways to implement the method.

Traffic Sources

This method works well on all of the CPV networks we've tested and recommend.

Offers

You can successfully push just about any offer using this method.

First Steps

AWeber plays a vital role in this training series. I'll get you set up with everything you need to know, but first we have to get you signed up. Sign up with AWeber now before you go any further.


Watch the videos.
Watch the videos.
Watch the videos.
Watch the videos.
Watch the videos.
Watch the videos.
Watch the videos.
Watch the videos.


I've gone into great detail in the training videos. Watching and listening to every one of them is vital to your success using this method. I can't stress this enough. Watch and listen to every video carefully to ensure you have a good run with this method. I suggest taking notes. My video style is sometimes very “stream of thought” and my digressions often lead to key points of importance within the method.


The Videos
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  #2  
Old 07-01-2010, 05:59 AM
 
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Have you got the code for the transition page that you could let us download?
Also how do i pre pop the offer once the visitor has filled in the awebber form? How do I the email from the first page to the offer page? I have my link from Neverblue and it says to place &em= at the end. I am using prosper202 to track and am not sure how to set up the pre pop. Maybe you could make a video to show people how we do this.

Thanks
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Old 07-01-2010, 12:23 PM
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i'll get the code you need up. i have an all day meeting for another project in manhattan today so give me a day.

i don't use p202, but maybe sean can make a video for this? the nuts and bolts are that you need to make sure you're forwarding the variables from aweber to your tracking system. you'd create a custom_keyword variable in aweber and then capture that and the email token and then just prepend those to your offer url. maybe you can try without tracking first to get a sense for what i'm talking about in the videos?

- lucas
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Old 07-02-2010, 02:20 AM
 
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I have been using the quick push method and had some success I was breaking even so that is good so far. I am trying to set up to pre pop the offer I am redirecting them top without the transition page and I am having trouble getting it to work.
I have double checked that the offer is pre popable. I have got my affiliate code from Neverblue. The offer said to add &em=test@aol.com to the end of the affiliate link so i have done that so this is how the link looks http://gnspf.com/click/?s=151250&c=230265&subid=&em=
I then set up my aweber form, added it to my landing page I changed the redirect to the affiliate link and added {!email} to the end of it.
Now when I test it it goes to the offer and pre pops it with {!email}. Can someone tell me what I am doing wrong?
Also would I be able to use a rotator script and still pass on the pre pop data?

Thanks Mick

Last edited by mickeyp0001; 07-02-2010 at 02:23 AM.
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Old 07-02-2010, 11:37 AM
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Flux ads has some great CPL offers that are pre-poppable, the scripting can hinder quite a few in getting the email to prepop.

I created a welcome.php on my domain with the following Code

<?php header("refresh: 0; url=http://gnspf.com/click/?s=151250&c=230265&subid=" . "&em=" . $_REQUEST["email"]); ?>

Then you make sure your url shows welcome.php?email=test@aol.com
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Old 07-02-2010, 12:00 PM
 
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Thanks Dimeturners it worked. I really appreciate your help..
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Old 07-02-2010, 12:11 PM
 
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How would I incorporate that intp a transition page? Like the one in the video? that would be great
thanks again
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Old 07-02-2010, 12:55 PM
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Originally Posted by mickeyp0001 View Post
I have been using the quick push method and had some success I was breaking even so that is good so far. I am trying to set up to pre pop the offer I am redirecting them top without the transition page and I am having trouble getting it to work.
I have double checked that the offer is pre popable. I have got my affiliate code from Neverblue. The offer said to add &em=test@aol.com to the end of the affiliate link so i have done that so this is how the link looks http://gnspf.com/click/?s=151250&c=230265&subid=&em=
I then set up my aweber form, added it to my landing page I changed the redirect to the affiliate link and added {!email} to the end of it.
Now when I test it it goes to the offer and pre pops it with {!email}. Can someone tell me what I am doing wrong?
Also would I be able to use a rotator script and still pass on the pre pop data?

Thanks Mick
have you seen this post as well bud?

Transition Page Timing?

- lucas
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Old 07-03-2010, 03:48 AM
 
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I have the pre pop working for the code Dimeturners gave me which is great. I have made a profit of $8 on my first day of using the fan club method. I want to split test this with a transition page like the one used in the video. I found a link to the transition page used in the video and simply copied the source code. I can't figure out how to pass on the email pre pop to the offer using the transition page. What should I do to make this work?
Thanks Mick
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  #10  
Old 07-03-2010, 10:39 AM
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Originally Posted by mickeyp0001 View Post
I have the pre pop working for the code Dimeturners gave me which is great. I have made a profit of $8 on my first day of using the fan club method. I want to split test this with a transition page like the one used in the video. I found a link to the transition page used in the video and simply copied the source code. I can't figure out how to pass on the email pre pop to the offer using the transition page. What should I do to make this work?
Thanks Mick
hello mick,

you just need to pass the email variable around using php, so a rough example here would be:

window.location="http://www.yourdomain.com/out.php?trigger=amex&keyword=&email=<?=$_REQUEST["email"];?>";

then you'd need to pass it from out.php to the offer the same way:

http://gnspf.com/click/?s=151250&c=230265&subid=&em=<?=$_REQUEST["email"];?>

make sense?

congrats on the success!

- lucas
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