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Old 07-09-2010, 03:08 PM
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Ok guys, we're going to do something a bit different this time around. We're going to introduce you to a series of research methods and then couple them with implementation strategies. This will be a multi-part series, and once complete, you'll be able to take what you learn here and apply it to various CPV marketing scenarios. I've had a lot of success and have come up with some great strategy ideas using the concepts that I'm about to disclose (including the fan club method). Over time, as we release more strategies, I'll make reference to these research methods so that we can build on what we've already learned. You can apply this method to tons of different types of campaigns, and I often use it as a starting point when thinking up new types of campaigns.

Goal: Understanding how to apply buy cycle research to paid traffic marketing is priceless because it allows us to market effectively and often extremely cheaply regardless of what stage of the buy process the principal is in. Understanding these concepts will help you understand what our potential lead is looking for and when, why, how and where she is looking for it. Once we have a basic grasp of this information, we can dial in our existing campaigns or even come up with brand new campaign ideas of our own that have a much higher chance of success as a result of this type of research. When we market with these stages in mind, our advertisements are more relevant. Once we learn to trigger our advertisements dependent on the stage of the buy cycle we'll be able isolate hundreds of new conversion opportunities. I've shared this method to help you think of strategies and methods of you own.

- lucas
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