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Old 04-06-2011, 08:17 AM
TheGeneral TheGeneral is offline
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Default Seen both work

I have seen both Direct Linking and Landing Pages work for many different people. It seems like people who are successful Direct Linking usually have more targetted traffic where the demographic is presold.

For broader traffic the landing page acts as the sales person informing the traffic and therefore preselling them on the offer.

I personally prefer Direct Linking not just because it doesn't require a landing page but also because I feel if the customer has less pages to click through there is less of a chance of losing them. Of course it really depends on how you test and no two people will likely have the same results.

The main thing there is definitely not one right way to do it.
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