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Old 03-07-2011, 01:56 AM
MarketFurther MarketFurther is offline
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Join Date: Feb 2011
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The offer landing page is usually pretty general in terms of the audience it is designed for. But the most effective campaigns are extremely targeted to a particular user. So your landing page should be designed and have ad copy that reflects a specific appeal that is unique to your targeted demographic. It works as a bridge for your audience to see why they would want/need the offer. An obvious example would be ringtones. Instead of targeting general ringtone URL's or keywords, focus on sites with hardcore fans of a specific artist and make your landing page look like it was designed specifically for that artist.

I haven't tried much opt-in collection yet, but I think it would work best if you are focused on just getting the lead and then as a secondary conversion pushing an offer after the opt-in. Focus on a good reason to opt-in... which means good content. No one wants to sign-up to a list to be advertised to.

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