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Old 11-27-2010, 08:11 PM
aeroian aeroian is offline
Join Date: Jul 2010
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Thanks for posting this!

The first thing I can immediately think of is to test direct linking against a landing page. Just mock up something in photoshop and use that on pop. You very nicely called out the different categories for this offer...try making a landing page for each of those different categories. This type of offer can definitely work with those audiences, but you have to approach them at the right angle. What I like to do is create a screen-shot of the offer page and use that as my base image file. Then I just scale it down if necessary and put in bullet points highlighting the benefits of the offer, from the standpoint of the category you're marketing it to. Sorry if its a bit rambling, I'm just thinking as I type. Let us know how you do!

I'll let others chime in about targets, I'm not as experienced in this vertical.

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