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Old 11-27-2010, 03:53 AM
waggs299 waggs299 is offline
 
Join Date: Oct 2010
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Default Case Study – Credit Scores

This was my first CPA/CPV campaign. I really wasn’t expecting a profitable campaign, I was just trying to learn the process and the system. Please feel free to critique…

The Offer: NationalCreditReport.com
Network: Copeac
Payout: $23.45
PPV Network: Lead Impact
Method: Direct Linking
Daily Budget: $25
Bid Amount: .025 - .03

I launched the campaign 11/19/10 with 1000 url’s. The targets were websites in the following categories:

• Mortgage loans
• Real Estate for sale
• Auto loans
• Loan calculators
• Home improvement
• Apartments / for rent
• Credit reporting
• Credit scores

Day 1: A lot if impressions were wasted on high volume, low quality targets like homedepot.com, cars.com, kbb.com, realtor.com, etc. These keywords were quickly deactivated, but not before chewing up the $25 budget for day 1.
Spent - $25
Conversions – 0

Day 2: I started eliminating different categories. On day 2 I eliminated all Home Improvement targets.
Spent - $25
Conversions - 0

Day 3 – I eliminated more high volume targets along with Apartment & For Rent targets and Real Estate for sale targets.
Spent - $25
Conversions – 0

Day 4 – I eliminated Loan Calculators and Auto Loans targets and kept only Credit Reports, Credit Scoring and Mortgage Loan targets.
Spent - $25
Conversions – 0

Day 5 – I let it run without making any adjustments.
Spent - $16
Conversions – 0

Day 6 – I eliminated Mortgage Loans and all other general credit targets.
Spent - $14
Conversions – 0

Day 7 – I shut it down.
Spent - $1
Conversions – 0


I’m not quite sure why I received no conversions. I know this is a pretty hot offer at Copeac. Am I just not being creative enough? Obviously I picked all the wrong targets, but if these targets won’t convert, what kind of targets would work?

Thoughts?
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