Thread: Frequency Cap
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Old 09-22-2010, 05:31 PM
aeroian aeroian is offline
Join Date: Jul 2010
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Default Frequency Cap

I'd say frequency cap goes hand in hand with bidding strategies, so I figured I'd share my strategy for this. For most of my campaigns, I start out with a 24 hour cap, and once it starts to peak out in profit, I'll drop it down to a 2 week cap. Not a very elegant strategy, but it has worked for me.

What does everyone else do?

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